Hi, I’m Sahel
UX/Product Designer
I design scalable and accessible digital products for complex enterprise environments. I specialize in turning fragmented requirements and technical constraints into clear, production-ready user experiences.
Enterprise Products | Accessibility (WCAG / BITV 2.0)
My favourite success stories
From telecom platforms to internal enterprise tools, my work centers on creating accessible, human-centered experiences that simplify complexity and drive adoption.
From Critical Usability Risk to an Enterprise Search Standard
Led the modernization of search for a major German telecom, increasing CTR (+2%) and creating a unified B2B/B2C search standard used in production for
+3 years.
Product Designer
Serving 60M+ Customers
SUS: 48 –> Strategic Standard
Mobile & Web
Enterprise Community & Support Platform Transformation
Redesigned the digital support platform for a leading European telecommunications provider, improving
self-service, scalability, and long-term use.
UX Strategy
Head of Design
Enterprise Scale — 2M+ active users
Reduced Support Escalations
Transforming Industrial Sales
into a Digital Workflow
Designing a consultation-led product experience that connects customers, marketing, and production, reducing ambiguity and improving decision-making across touchpoints.
Digital Transformation
Product Designer
B2B-B2C
About me
Systems Thinking with a Technical Foundation
I design digital products by thinking beyond individual screens. With a background in Architecture (BA) and Urban Design (MA), I approach UX as a connected system where structure, scalability, and user needs must work together.
A Systems-Oriented UX Approach
My architectural background trained me to solve complex problems at scale. In UX, this means designing user journeys that are consistent, scalable, and well aligned across products and touchpoints. I focus on creating clear structures that support both users and business goals.
Code-Aware Design
I started my career as a Front-end Developer and Designer, working with HTML, CSS, and JavaScript. This experience helps me collaborate effectively with engineering teams and design solutions that are technically feasible. I design with implementation in mind and aim to reduce friction during handoff and development.
Inclusive by Design
I am a Certified Accessibility Specialist (WCAG / BITV 2.0) and treat accessibility as a core UX requirement. I design inclusive, compliant, and usable products by integrating accessibility early in the design process—especially in complex enterprise environments.
Beyond the Screen
I work best in multidisciplinary teams and bring a calm, structured approach to problem-solving. Outside of work, activities like piano, yoga, and photography help me strengthen focus, balance, and attention to detail—skills that also influence how I design digital products
